🇳🇵 Lalitpur, Nepal

SEO Executive &
On-Page Specialist

I'm Aastha Sunuwar, helping brands rank higher, reach further, and grow sustainably through strategic SEO and smart content. Currently at JO Marketing, working with 12+ clients across diverse industries.

Available for Freelance Projects
Work With Me See My Work
12+
Clients Served
1+
Year Experience
6
Services Offered
1+
Year Experience
12+
Clients
About Me

I Don't Chase Trends.
I Build Sustainable Visibility.

I'm Aastha Sunuwar, an SEO Executive based in Lalitpur, Nepal, currently working at JO Marketing, where I grew from an SEO Content Writing Intern to a Junior SEO Executive within a year.

Working inside an SEO agency gave me a complete view of how the industry operates, from onboarding clients and building keyword strategies, to executing on-page fixes, writing content, and tracking results. I've worked on content, keywords, pages, and everything in between.

I use AI tools(Everyone does but hide..) to reduce workload, but my content research is always manual. That's why many of the SEO blogs I've written have secured Google Page 1 positions.

"Good SEO isn't loud. It's structured, intentional, and measurable."

Industries I've worked in:

✈️ Travel 🎓 Educational Consultancy 💚 NGO 🐾 Pet Foods 📊 Accounting Firms 💍 Marriage Celebrant 🛒 Ecommerce 💼 Business
Download CV →
My Approach
🔍

Manual Research First

I research content topics manually for accuracy and depth. AI is a helper, not a replacement for real expertise.

🎯

Intent-Driven Content

Every piece of content is mapped to search intent: informational, navigational, commercial, or transactional.

⚙️

Technical + Content Together

Great content on a technically broken site won't rank. I fix both sides of the equation.

📈

Results-Focused

I track rankings, traffic, and conversions — not just activity. Everything I do is tied to measurable outcomes.

🤖

AI-Assisted, Human-Led

I use AI tools to speed up tasks, but strategy, research, and quality control are always human-driven.

Work Experience

Where I've Worked & Grown

Junior SEO Executive

JO Marketing
📍 Lalitpur, Nepal  ·  2025 – Present
Current Role

Promoted from SEO Content Writing Intern to Junior SEO Executive, gaining hands-on experience in how a full-service SEO agency operates, from client onboarding to campaign execution and reporting.

Managed SEO strategy, schema-markup, and content for 10+ clients across diverse industries including Travel, NGO, Ecommerce, and Educational Consultancy.
Produced SEO blog content that achieved Google Page 1 rankings through manual research and intent-driven writing.
Performed on-page SEO, keyword research, content optimization, and technical audits on WordPress, Shopify, Squarespace, Wix, and custom sites.
Witnessed full agency operations, client communication, strategy planning, reporting, and execution across the entire SEO pipeline.
Applied AI tools to streamline workflows while keeping research and strategy fully human-driven.

SEO Content Writing Intern

JO Marketing
📍 Lalitpur, Nepal  · 
Starting Point

Started my professional SEO journey as a content writing intern, learning the fundamentals of keyword research, content structuring, and E-E-A-T optimization in a real agency environment.

Wrote keyword-optimized blog posts and landing page content for multiple client websites.
Learned to map content to search intent and user journey stages.
Assisted with on-page SEO tasks including meta tags, heading structure, and internal linking.
Services

What I Can Do For You

Available for freelance projects alongside my full-time role. I work with businesses on WordPress, Squarespace, Shopify, Wix, and custom websites.

📍

Local SEO

Google Business Profile setup and optimization, local citations, NAP consistency, geo-targeted keywords, and local schema markup to get your business found in your city.

⚙️

Technical SEO

Site audits, Core Web Vitals, crawl fixes, site speed, indexation issues, structured data/schema markup, canonicalization, and mobile optimization for peak technical health.

📄

On-Page SEO

Keyword research, title tags, meta descriptions, heading structure, internal linking, image optimization, and content restructuring to maximize page-level rankings.

✍️

SEO Content Writing

E-E-A-T optimized, manually researched, keyword-rich content that ranks and converts. Blog posts, pillar pages, landing pages, written for both humans and search engines.

🤖

AI SEO / AEO / GEO

Optimizing your content for AI-powered search, Google SGE, ChatGPT, Gemini, and Perplexity. Answer Engine Optimization and Generative Engine Optimization for next-gen visibility.

Next-Gen
📊

Digital Marketing

Holistic digital strategy combining SEO with content marketing, competitor analysis, and performance tracking to build long-term authority and sustainable organic growth.

Platforms I work with: WordPress Shopify Squarespace Wix Custom Sites
Proven Results

Work That Actually Ranked

Real screenshots, real data. Client names and URLs are blurred — the growth isn't.

01
SEO Content Writing

One Blog Topic.
16,800 Impressions in 7 Days.

Choosing the right topic is the highest-leverage decision in content SEO. This post went from zero to 16.8K impressions in a single week, not from publishing more, but from researching smarter. Manual topic research, intent-matched content, and positioning for a keyword with real volume but low competition.

16.8K
Impressions
7 days
284
Clicks
7 days
2.9
Avg
Position
Manual topic research Intent-matched content Page 1 ranking
GSC impressions spike
Google Search Console · 7-day view
2.9
Avg Position
02
Travel — Organic Growth

First Real Client.
Grew the Site Together.

Assigned to this travel client right after finishing my internship. Started from scratch; keyword strategy, content planning, on-page fixes, with early direction from our team lead. Six months later the numbers told the story: clicks nearly tripled, impressions more than doubled. This one taught me what sustained SEO actually looks like.

8.35K
Clicks
last 6 months
1.37M
Impressions
last 6 months
+177%
vs prior
6 months
Full keyword strategy Content planning Sustained growth
Travel client 6-month GSC comparison
Google Search Console · 6-month compare
+177%
Click growth
03
Accounting Firm — On-Page SEO

Page Optimization.
Impressions Started Climbing.

After optimizing service pages, fixing title tags, meta descriptions, heading hierarchy, and internal linking, the second half of the tracked period shows a clear and steady upward trend in impressions. The before vs. after is visible right in the chart.

~300
Peak
Impressions
↑
Clear
upward trend
On-Page
Core
focus
Title & meta fixes Heading structure Internal linking
Accounting firm page-level GSC impressions growth
Google Search Console · Page-level view
04
Education — Google Business Profile

GBP Optimization.
Calls Doubled Over 6 Months.

Still learning Local SEO deeply, and these results reflect exactly that: real progress, honestly earned. Consistent GBP posts, profile completion, and Q&A optimization pushed calls from 25/month to nearly 50/month across March–August 2025. Not viral. But steady, directional, and mine.

176
Total calls
Mar–Aug 2025
~2×
Call
growth
GBP
Posts +
Profile
GBP post strategy Profile optimization Still learning & improving
GBP calls growth Mar-Aug 2025
Google Business Profile · Calls · Mar–Aug 2025
~2×
Call growth
📌 All screenshots are from Google Search Console and Google Business Profile. Client URLs and identifying information are blurred to respect confidentiality. The data and trends are real.
Skills & Tools

What I Work With

SEO Skill Levels

SEO Content Writing93%
On-Page SEO92%
Keyword Research91%
Local SEO90%
AI SEO / AEO / GEO85%
Technical SEO80%

Tools I Use

📊 SEMrush
🕷️ Screaming Frog
✅ Yoast / RankMath
📍 Google Business Profile
🤖 ChatGPT / AI Tools
🎨 Canva
🌐 WordPress
🔍 Google Search Console
📈 Google Analytics 4
🛒 Shopify / Wix
Education

My Academic Journey

🎓
Masters in Information Technology and Management (MIT)
Currently Pursuing — Kathmandu, Nepal
Present
Combining technical IT knowledge with management skills, directly applicable to advanced SEO, digital marketing strategy, and client management.
💻
BSc. CSIT (Bachelor of Science in Computer Science & IT)
Orchid International College — Gaushala, Kathmandu
Completed
Strong foundation in computer science and information technology, giving me a technical edge when working on Technical SEO, site architecture, and web performance.
📚
+2 Science (Higher Secondary)
VS Niketan College — Minbhawan, Kathmandu
Completed
🏫
SLC (School Leaving Certificate)
Sunrise Higher Secondary English Boarding School — Harion, Sarlahi
Completed
Industries

Niches I've Worked In

✈️
Travel
🎓
Educational Consultancy
💚
NGO / Nonprofit
🐾
Pet Foods
📊
Accounting Firms
💍
Marriage Celebrant
🛒
Ecommerce
💼
Business
12+
Clients Served
1+
Year Experience
8
Industries
6
Services
FAQ

Common Questions

Yes! I'm available for freelance SEO projects alongside my full-time role at JO Marketing. I can help with Local SEO, On-Page SEO, Technical SEO audits, and SEO Content Writing. Reach out via the contact form.

I work with WordPress, Shopify, Squarespace, Wix, and custom-built websites. I'm comfortable navigating different CMSs and adapting SEO strategies accordingly.

I use AI tools to assist with tasks and reduce workload, but my content research and strategy are always done manually. I believe quality SEO content requires real human thinking, expertise, and understanding of the audience — AI just speeds up the process.

AEO (Answer Engine Optimization) is optimizing content to appear as direct answers in voice search and AI assistants. GEO (Generative Engine Optimization) is optimizing to be cited by AI platforms like ChatGPT, Gemini, and Perplexity. These are the next evolution of SEO.

It depends on competition, site health, and strategy. Generally, you can expect to see improvements in 3–6 months, with significant results in 6–12 months. I always set honest, realistic expectations from the start.

Get In Touch

Let's Work Together

Ready to grow your
organic presence?

Whether you need a full SEO strategy, content that ranks, or a technical audit, I'd love to hear about your project. I'm available for freelance work and respond within 24 hours.

📍
LocationLalitpur, Nepal
📧
Emailseowithaastha@gmail.com
📞
Phone+977 9769685943
✓ Currently accepting freelance projects
WhatsApp QR Code
WhatsApp me for business